Search engines are the #1 driver of traffic to content sites, beating social media by than 300 percent. And, companies that blog have 434 percent indexed pages than those that do not. Blogging, however, is not a post-it-and-see-results marketing channel; to be effective, it requires promotion and SEO optimization. Here is the SEO blog checklist I use for Capture Billing’s blog to make sure I get it right.