Category Archives for Healthcare Digital Marketing

How to Grow Your Medical Practice

How Marketing Software Can Boost Your On Reputation and Attract New Patients My friend Michele started working for a healthcare marketing company, PatientPop. PatientPop helps medical practices bring in patients and manage what patients are saying about your practice on. Sounded interesting to me since doctors are always complaining about what patients say about them on the internet. Also marketing your practice on the web is a great way to bring in new patients. I asked Michele if she Continue Reading

Filed Under: Healthcare Digital Marketing, Healthcare Marketing, Medical Billing and Coding Topics, Practice Management Tips

Online Review Sites: A Guide to Creating Compelling Physician and Medical Practice Profiles

A recent survey found that 84 percent of patients use on reviews to evaluate physicians. Doctors need to create on profiles that rise above the rest. Here are some tips to customize your profiles to get patients coming to your practice.

Filed Under: Featured Healthcare Infographics, Healthcare Digital Marketing, Healthcare Marketing, Practice Management Tips

The Ultimate Blog Post Checklist: A Case Study

Search engines are the #1 driver of traffic to content sites, beating social media by than 300 percent. And, companies that blog have 434 percent indexed pages than those that do not. Blogging, however, is not a post-it-and-see-results marketing channel; to be effective, it requires promotion and SEO optimization. Here is the SEO blog checklist I use for Capture Billing’s blog to make sure I get it right.

Filed Under: Healthcare Digital Marketing, Practice Management Tips

Why Content Marketing Matters to Medical Practices

Marketing professionals are always talking about how effective content marketing is, but does content marketing matter to medical practices? The answer is YES. In this post you will find out what content marketing is and how you can use it to fill empty appointment slots at your clinic.

Filed Under: Healthcare Digital Marketing, Healthcare Marketing, Medical Billing and Coding Topics, Practice Management Tips