Category Archives for Healthcare Marketing

Online Review Sites: A Guide to Creating Compelling Physician and Medical Practice Profiles

A recent survey found that 84 percent of patients use on reviews to evaluate physicians. Doctors need to create on profiles that rise above the rest. Here are some tips to customize your profiles to get patients coming to your practice.

Filed Under: Featured Healthcare Infographics, Healthcare Digital Marketing, Healthcare Marketing, Practice Management Tips

Don’t Just Look at Your Online Patient Reviews, Find Ways to Get More of Them [Infographic]

Doctors and practice managers know that their patients are on and that reviews can affect the business. Afterall, 85% of doctors say that they proactively check on reviews about themselves. That’s great but, you need to go one step further. The most important thing about on reviews isn’t mitigating the bad ones, it’s solicitation.

Filed Under: Featured Healthcare Infographics, Healthcare Infographics, Healthcare Marketing

Infographic: How Patients Use Online Research

A new study shows just how much patients are relying on the Internet when making healthcare decisions. The sixth annual Makovsky/Kelton “Pulse of On Search” Survey interviewed 1,035 Americans and found that 61 percent lo to the web first when trying to identify symptoms of a potential disease or condition.

Filed Under: Healthcare Infographics, Healthcare Marketing, Practice Management Tips

Why Content Marketing Matters to Medical Practices

Marketing professionals are always talking about how effective content marketing is, but does content marketing matter to medical practices? The answer is YES. In this post you will find out what content marketing is and how you can use it to fill empty appointment slots at your clinic.

Filed Under: Healthcare Digital Marketing, Healthcare Marketing, Medical Billing and Coding Topics, Practice Management Tips

The Importance of Claiming Your Online Presence

Patients nowadays can go comparison shopping on for a healthcare provider, just like they do for a hotel or restaurant. In fact, there are over 70 popular healthcare-related websites that show information about specific healthcare providers and practices. That’s why it is important to claim your on presence now.

Filed Under: Healthcare Marketing, Practice Management Tips